Based in Las Vegas, Nevada; NYX Gaming Group is an innovative gaming company that design, develop, manufacture and distribute digital gaming software mostly for the online market. Including social and mobile markets, they also offer solutions to lotteries; casinos and gaming operators; a distribution platform; gaming process support services and brand & player management. Their software can also support other games such as bingo, poker and mini-games. These can be accessed and played on desktop and mobile devices such as tablets and mobile phones and are usually web-based. NYX Gaming Group also support online and offline gaming operators, state-regulated lotteries and media/entertainment bodies.
Founded in 1999 as NYX Gaming USA, NYX Gaming Group has gone from being small-time to a major player in less than twenty years. The proof is in the pudding. Various acquisitions saw the group go on from strength to strength. Side City Studios were bought for an undisclosed fee in 2015 and the year after NYX Gaming group bought OpenBet from Vitruvian Partners for £270 million. This ensured that they possessed one of the most comprehensive sportsbooks in the business. From being an independent B2B supplier NYX Gaming Group were most definitely making waves. In September 2017 they were acquired by Scientific Games for a fee of $631million.
As one of the biggest developers in the field, NYX Gaming Group pride themselves on producing casino games that are fully immersive and engaging. They offer table games such as craps, baccarat (played in the Casino Royale novel), online slots, roulette and video poker. With the advent of top notch quality gaming PCs and high-end laptops, the software and gaming experience offered by NYX is clearly second to none. This is what they see as key to making the whole online casino experience work – all from the comfort on their home. An extensive portfolio also ensures that there is something for everyone.
Mobile Casino Games
The mobile gaming side is particularly effective when a consumer owns a mid to top spec phone or tablet (as most people do) ensuring that people are able to play these games on the go. What is key here is that the quality and gameplay on a mobile device is as good or comparable to the PC experience. Yet again, NYX are the forerunners in the field by attempting to offer different settings, genres, backdrops and storylines for their games. These include the likes of Sci-fi, Ancient Egypt, Superheroes and Wizards to ensure there is something to satisfy everyone’s taste.
NYX Gaming Group Review
With NYX Gaming group merging with Scientific Games, it’s clear that they are one of the biggest hitters in the online gaming market. From small beginnings, they have created a massive portfolio in a niche(ish) market that shows no signs of slowing down. Multiple acquisitions have seen them expand, get stronger and most importantly enhance their already excellent reputation. They have cornered the online gambling market and if NYX continues to make high end quality games for its consumers then who knows what they will do next. The future will see more technological advances so now, it’s up to Scientific Games to keep up with tomorrow.